Our mission
The supplement aisle is built on hiding things.
Underdosed actives. Blends that list ingredients without quantities. Cheap mineral forms chosen because they are cheap. We started Nimbly because none of that is necessary — it is just easier and more profitable.
What we hold ourselves to
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Every quantity is published
No proprietary blends, ever. If an ingredient is in the tub, the exact amount is on the label and on this website. A blend that hides its numbers is hiding them for a reason.
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Doses that match the evidence
5 g of creatine because that is the dose that has been studied, not 1 g so it can be named on the front. Where a nutrient has a meaningful threshold, we clear it deliberately rather than landing near it by accident.
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Forms chosen for absorption, not cost
Di-magnesium malate rather than magnesium oxide. Potassium split across two sources to keep it drinkable. These decisions cost more per tub and none of them show up on a marketing claim.
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Only claims we are permitted to make
We use the authorised wording from the GB Nutrition and Health Claims Register. Where a claim has not been authorised, we do not imply it in different words. That rules out most of what the category says about itself.
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We say when we get it wrong
Formulation is iterative and things change between batches. When something is corrected, it goes on Instagram rather than quietly onto a new label.
How it is made
Nimbly is produced by a contract manufacturer working to ISO 22000, BRC, GMP and GMP+ standards, with independent laboratory analysis on every batch. We do not own a factory and we are not pretending to. What we own is the formula, the decisions behind it, and the responsibility for what ends up in the tub.
Each batch arrives with a certificate of analysis. Raw material specifications are checked against what we have promised on the label — including the elemental mineral content, which is the number most easily fudged and the one most often wrong across the category.
The tub is an airtight screw-lid design rather than a pouch. Creatine and mineral salts both attract moisture, and a container that seals properly after thirty openings protects the product in a way a resealable pouch does not.
| Food safety management | ISO 22000 |
|---|---|
| Retail standard | BRC |
| Manufacturing practice | GMP / GMP+ |
| Batch testing | Independent lab |
| Certificate of analysis | Every batch |
| Packaging | Airtight screw lid |
Where we are going
Now
One product, one flavour, done properly. Lemon Lime is the whole range at launch, and it will stay that way until it is right.
Next
An unflavoured version, once the first has earned it. New flavours are a reward for getting the base formula right, not a way to look bigger.
After that
More products in the same spirit — considered doses, named forms, published numbers. Only where we think we can do better than what already exists.
Follow the build
@nimblysuppsSample rounds, manufacturer correspondence and the parts of building a supplement brand nobody posts about.